No Mom, No You.
No Mom, No You.
There's no debate here.
The Origin
Eighteen years after Anto lost his mother, he created his first public tribute in 2012. Through Hungry & Foolish, he launched a Mother's Day campaign called No Mom No You, urging people on Facebook to add their mother's names to their own.
Eighteen years after Anto lost his mother, he created his first public tribute in 2012. Through Hungry & Foolish, he launched a Mother's Day campaign called
No Mom No You, urging people on Facebook to add their mother's names to their own.
He signed his own work differently that day. Not Anto Noval. Anto Usha Noval, his name, carrying hers. The entire team did the same: Gautam Rajrani Singh. Aditya Vijayalakshmi Shetty. Sahil Honey Israni. . Nakul Nandini Kamath.
He signed his own work differently that day. Not Anto Noval. Anto Usha Noval, his name, carrying hers. The entire team did the same: Gautam Rajrani Singh. Aditya Vijayalakshmi Shetty. Sahil Honey Israni. . Nakul Nandini Kamath.
He said at the time: "I had this urge to create some kind of a tribute for my mother, who I lost very early in life. Something thought provoking yet simple. Something where everyone could participate."
He said at the time: "I had this urge to create some kind of a tribute for my mother, who I lost very early in life. Something thought provoking yet simple. Something where everyone could participate."
No brands. No sponsors. No commercial interest. Just a man adding his mother's name to his own, and asking the world to do the same.
No brands. No sponsors. No commercial interest. Just a man adding his mother's name to his own, and asking the world to do the same.
The first tribute added a name. The second is building a system.
The first tribute added a name. The second is building a system.
Campaign credits: Hungry & Foolish Inc · Mother's Day 2012
Campaign credits:
Hungry &Foolish Inc · Mother's Day 2012
The Team
Anand Charles
Anand Charles
Director
Anand Charles
Director
Neha Kapoor
Neha Kapoor
General Manager
Neha Kapoor
General Manager
Anto Noval
Anto Noval
Founder
Anto Noval
Founder
VIn
VIn
Design
VIn
Design
jaseer
jaseer
Design
jaseer
Design
VIBEESH
VIBEESH
Design
VIBEESH
Design
ARUN
ARUN
Writer
ARUN
Writer
ANUBHAV
ANUBHAV
Design
ANUBHAV
Design
Amita
Amita
Design
Amita
Design
Let's join hands
Let's join hands
Let's join hands
Secret Maa is looking for people who don't need to be convinced. NGO partners with last-mile reach. Brand partners who understand that care is a strategy. Designers, technologists, communicators who want to build something that outlasts their CV.
If you're here because you've been waiting for something like this, you were right to wait. This is it.
Secret Maa is looking for people who don't need to be convinced. NGO partners with last-mile reach. Brand partners who understand that care is a strategy. Designers, technologists, communicators who want to build something that outlasts their CV.
If you're here because you've been waiting for something like this, you were right to wait. This is it.
Built by people who stopped waiting for someone else to.
Built by people who stopped waiting for someone else to.
FAQ
Who can sign up as a Secret Maa?
Anyone. Any age, any background. A man signing up as a Secret Maa is not a loophole. It is the point.
Why sign up when donations aren't open?
Because the platform is built on people first, funding second. Your number matters before your money does. Early sign-ups build partnerships and prepare delivery systems before contributions begin. The community you help build is what makes everything else possible.
What information do you need from me?
Name, E-mail, Mobile number, Age, City and State.
When do contributions open?
Every Secret Maa will be informed first.
What is moral support?
Moral support means signing up, and it costs nothing. When you sign up, you become part of the community standing behind this cause. That presence matters to every partner, every nutraceutical manufacturer, and every NGO we work with. You are not waiting on the sidelines. You are part of what makes this real.
Will I see the child I helped?
No. And that is by design. No names, no photographs, no identifying details. A child in need is not a story to be observed. Their dignity is protected first.
Is this real?
Quarterly reports. Annual reports. Independent audits. Every contribution logged and routed through partner NGOs. Delivery records maintained at the point of distribution. The numbers are public. The work is accountable.
Who can sign up as a Secret Maa?
Anyone. Any age, any background. A man signing up as a Secret Maa is not a loophole. It is the point.
Why sign up when donations aren't open?
Because the platform is built on people first, funding second. Your number matters before your money does. Early sign-ups build partnerships and prepare delivery systems before contributions begin. The community you help build is what makes everything else possible.
What information do you need from me?
Name, E-mail, Mobile number, Age, City and State.
When do contributions open?
Every Secret Maa will be informed first.
What is moral support?
Moral support means signing up, and it costs nothing. When you sign up, you become part of the community standing behind this cause. That presence matters to every partner, every nutraceutical manufacturer, and every NGO we work with. You are not waiting on the sidelines. You are part of what makes this real.
Will I see the child I helped?
No. And that is by design. No names, no photographs, no identifying details. A child in need is not a story to be observed. Their dignity is protected first.
Is this real?
Quarterly reports. Annual reports. Independent audits. Every contribution logged and routed through partner NGOs. Delivery records maintained at the point of distribution. The numbers are public. The work is accountable.
